Cruz Vodka reaffirms their collaborative partnership with South African hip-hop artist Kiernan Jarryd Forbes popularly known as AKA. 

Following the supposed dismissal of AKA’s influence on the brand, Cruz Vodka has swiftly responded to brush the claims under the carpet and restated their partnership with the rap star.  

As a brand ambassador to the company, AKA has two flavors named after him in his contract with the company. However, it reportedly turned out that the South African market received watermelon-flavored Cruz Vodka bottles with their standard, generic labeling without the AKA’s signature. Meanwhile, his influence on the brand has made his fans like the particular flavor because of his signature on the bottles.

To dispel the confusion, Cruz Vodka via their twitter handle stated it is a mistake that the bottles released into the South African market were intended to carry AKA’s brand name and was not intended for local market sale. 

Dear Cruz Family- we have noted that generic branded Cruz watermelon bottles have been released into the South African market in error.These bottles were intended to carry the AKA brand name and was not intended for local market sale.

— cruzvodka (@Cruzvodka) February 26, 2022

The company then reaffirms that AKA remains an integral part of Cruz family and they are working to resolve any previous differences. the company hitherto apologies for any form of disappointment towards any section of their fans.

AKA remains a valuable part of the Cruz family and we are working to resolve. Our apologies for disappointing any of our fans.

— cruzvodka (@Cruzvodka) February 26, 2022